Lavazza, the Italian coffee company, and KLM Royal Dutch Airlines signed an agreement whereby the coffee company adheres to the Dutch airline's biofuel program. The goal is to provide enough organic material to be able to produce the fuel to operate the aircraft. These remains, in this case coffee growers, reduce pollution by 85 percent in relation to the gases that are emitted using conventional fuel.
Just as the Netherlands is very committed to the environment, KLM is one of the airlines that makes the most efforts. The problem with KLM is that there is not enough fuel obtained from organic waste, or biofuels. Therefore, the company needs the involvement of other companies that can provide this material. For Lavazza it is also a "point" because the position in the world of sustainability, so important for the consumer in today's European markets.
"KLM believes that the production of fuel in the medium and long term for sustainable aviation (Saf) is essential for the reduction of CO2 in the aviation sector" - described the vice president for Europe of the Franco-Dutch group Barry ter Voert -. "By collaborating with companies like Lavazza, added, we can achieve our goals much faster."
The goal is to "increase the availability of sustainable aviation fuel on a large scale and thus make its price more competitive than traditional fossil fuels."
Mario Cerutti, the head of Institutional Relations and Sustainability, spoke about Lavazza, who said that “the objective is to implement sustainability throughout the entire value chain. This agreement fits perfectly in the path of responsible development that we have been seeking for some time. "